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Branding news

Interbrand launches premier leading luxury brands study - Interbrand Sampson
In its premier study of the world's leading luxury brands, Interbrand examines how brands in the complex luxury sector are building brand value. 9 Jan 2009 15:34

Why Washington must face new-cyber-name-economy
[Naseem Javed] The serious objections by US Department of Commerce to the Internet Corporation for Assigned Names and Numbers' new policies on creating unlimited domain suffixes are primarily based on old domain name thinking and continued fear of losing control of Internet. 8 Jan 2009 08:33

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Nine mega branding opportunities of 2009
[Naseem Javed] Here is a look at the opportunities on offer in 2009... There will be opportunities for new brands, for quality to shine, and a great deal more. 6 Jan 2009 07:13

Exceptional results par for the course as thirtyfour and Global Trader Putt for a Million - 34
In yet another very successful brand activation campaign for Global Trader, thirtyfour yet again lived up to its promise of delivering measurable results in a below-the-line environment. 9 Jan 2009 13:09

Brand Leadership leads Ghana's National Democratic Congress' successful election campaign - Brand Leadership
South African-based Brand Leadership Group has been central to the election campaign that ensured that Professor Atta Mills, the presidential candidate for Ghana's leading opposition, the National Democratic Congress (NDC), was sworn in as the next president of the Republic of Ghana. 8 Jan 2009 13:29

SA contributor tops 860 map corrections
TomTom, a leading navigation solutions provider, has announced that members of its Map Share community have made five million map updates worldwide. 29 Dec 2008 10:04

New universal name identities
[Naseem Javed] Without a doubt, major brand name identities will be arriving at the precipice where they will be lined up for a freefall from grace, some will fall and some will have a parachute. This scene will be repeated all over the world, as new ultra-modern-cyber-age-branding-platform being structured as ICANN introduces new policies that will dramatically change the old-fashioned thinking of global branding. 19 Dec 2008 08:33

Kulula adds a couple more feathers to its cap
Based on an independent consumer survey, kulula.com was voted ‘Best Low Cost Airline' at George and PE airports as part of the fifth annual Feather Awards, presented by Airports Company South Africa (ACSA) to recognise service excellence. 19 Dec 2008 08:17

Leading Net-based travel services take to the air
Comair Limited, the parent company of British Airways in Southern Africa and kulula.com's airline and travel businesses, today announced the purchase of MT Beds and res24seven. The transaction further extends the kulula travel services business by leveraging two successful online sales platforms that consolidate travel accommodation inventories among multiple distribution channels. 19 Dec 2008 07:44

Ikalafeng to judge prestigious Rebrand 100 Global Awards - Brand Leadership
Thebe Ikalafeng, founder of the Brand Leadership Group will be part of the 10-man jury at the next prestigious Rebrand 100 Global Awards, which will take place in the USA in January 2009. 18 Dec 2008 13:45

10 years on: SA's most impactful news events
Online browsers decide Boks, 9/11 and '04 tsunami top stories. 18 Dec 2008 13:34

Move over Obama - SA is alive with e-campaigning possibilities
[Jarred Cinman] For years to come, marketing analysts will pick apart the Obama presidential campaign to see exactly what it took to make it just so amazing. By harnessing the power of Twitter, Facebook, Xbox games and many other online portals, Obama managed to not only tap into the apathetic youth but succeeded in motivating hundreds of thousands of new voters to get to the polls. 15 Dec 2008 12:11

Re-branded Ramsay's new logo
The recently re-named RamsayMedia appointed Berge Farrell to produce a fresh identity for the 75-year-old family-owned media company. 15 Dec 2008 10:26

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How good media reputations nourish SA's strongest brands

Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.







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