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Out Of Home news

SuperSport, Provantage Media take PSL to the streets
As part of SuperSport's strategic marketing plans to increase penetration into the LSM 4 - 7 target market, the DStv sports channel approached Provantage Media to plan and implement a transit media campaign to promote the Premier Soccer League (PSL) coverage available on SuperSport's dedicated soccer channels, SuperSport 3 and 4. 6 Oct 2008 10:43

ComutaNet serenades e.tv's 10th anniversary - ComutaNet
Springing a surprise toast to television broadcaster e.tv on the channel's 10th anniversary, commuter media operator, ComutaNet arrived unexpectedly at the e.tv Hyde Park studios with one of their large format Promotional Rigs together with several staff members to serenade e.tv employees. Besides singing “happy birthday” ComutaNet offered refreshing Magnum Ice Creams to add to the celebrations. 3 Oct 2008 15:26



Alliance Media wins Namibia International Airport advertising tender - Alliance Media
Alliance Media has been awarded the tender to once again exclusively control the indoor and outdoor advertising at Windhoek's Hosea Kutako International Airport. 30 Sep 2008 14:48

Durex's instant billboard erection
Guerrilla marketing was taken to the next level when morrisjones&co and Durex collaborated to create a quick turnaround billboard campaign. Shortly after the press exposed the story about the defacing of billboards containing adult entertainment advertising, which were slashed to ribbons by an angry member of the public, the team quickly created a response. 30 Sep 2008 10:42

Cleaning up in advertising
EnviroHanger is a new media platform for South Africa from the Primedia@Home stable, which sees ecofriendly clothing hangers with advertising going out to all Levingers Dry Cleaners' customers. 26 Sep 2008 09:51

ComutaNet leaps ahead in commuter transport advertising - ComutaNet
ComutaNet is expanding its already extensive reach into the South African commuter market. With the injection of a brand new business strategy, driven by a dynamic management duo, ComutaNet aligns marketing with state-of-the-art market research that has identified a changing commuter profile. 25 Sep 2008 18:13

Rhino Ceil - Primedia Face 2 Face
Primedia Face 2 Face, in conjunction with Limelight, recently conducted an interactive, educational campaign showcasing Rhino Ceil and Aerolite. The main aim of the campaign was to educate new home owners on the benefits of having a fully insulated ceiling installed in their homes. 22 Sep 2008 15:33

Primedia Face 2 Face protégé shines at Small Business Awards - Primedia Face 2 Face
Lebo Malepa has had a good year! Earlier on in 2008 he was given the opportunity to be part of the South African Institute of Chartered Accountants' Black Entrepreneur Initiative (BEI) after he approached the BEI for assistance in gearing up his business to the next level. Just this week, after being nominated in the Radio 702 Small Business Awards, he came second out of 30 finalists selected. 22 Sep 2008 11:14

AMPS 2008A: mixed fortunes for SA's media industry
SAARF's latest All Media and Products Survey - AMPS 2008A - is hot off the presses and SAARF CEO Dr Paul Haupt has summarised how each medium has fared. “In a sentence, only print and online have attracted more media consumers than they did in the previous release,” he reports. 22 Sep 2008 11:12

Taxi TV fleet reaches milestone
“Having launched the first in-taxi TV channel in Africa in 2007, we are pleased to announce that our 1000th screen has gone into one of the many Quantum taxis we use for this product offering,” said Jacques du Preez, MD at Provantage Media, yesterday, Monday, 15 September 2008. 16 Sep 2008 08:32

Comutanet and Thokoman Peanut Butter spread the fun - ComutaNet
To raise awareness and educate South African commuters about Thokoman's smooth and crunchy peanut butter, the company enlisted ComutaNet's branded taxi services to relay an advertising campaign throughout Gauteng and Thohoyandou (Limpopo) for a period of six months. 15 Sep 2008 13:32

Street furniture overhaul begins next week
As part of its ethos of ongoing innovation, the ADreach Group of Companies will be embarking on a national overhaul that will see every piece of ADreach street furniture undergoing major upgrades for improved functionality and aesthetic appeal. Installation of the new 1m x 1.5m Street Pole Ad frames in Johannesburg marks the start of these upgrades, beginning next week, mid-September 2008, until March 2009. 12 Sep 2008 10:49

Digital signage grabs, engages, and informs
A study released in 2008 by US-based SeeSaw Networks, conducted by OTX, to better understand how digital out-of-home media can be used to reach mobile consumers, shows that digital signage advertising engages people, has high awareness, and is a compelling media that advertisers can use to effectively reach people with their message. 8 Sep 2008 06:11

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