Emotional television advertisements influence viewers A recent study by the Bureau of Market Research (BMR) at the University of South Africa (Unisa) found that television advertisements that evoke primary emotions (primary emotive reactions are essentially non-conscious pleasurable or repulsive states of arousal), are remembered more readily than less emotional advertisements. 3 Oct 2008 09:41
e.tv celebrates 10 years of ‘free' TV [Issa Sikiti da Silva] Once upon a time in South Africa, there was a relatively unknown private TV station called e.tv that came from nowhere and began broadcasting on 1 October 1998. But today, a decade later, that channel has become a well-established brand and a key player in the broadcasting industry - fearless of any challenge and competition. “Everyone at e.tv is proud of becoming SA's most watched English medium channel over the past 10 years and the mood is buoyant,” Bronwyn Keene-Young, e.tv COO tells Bizcommunity.com. 1 Oct 2008 12:00
SABC 2 embarks on nationwide presenter search SABC 2 will be travelling to Bloemfontein, Durban and Johannesburg during October to unearth new presenters for a new youth-property on the national TV channel. 1 Oct 2008 10:02
The Model Million$: ‘Go hot or go home' It's a recipe that truly reflects the life of an internationally acclaimed supermodel - it's got the girls, the behind-the-scenes drama, betrayal, the money, the jet set suitcase lifestyle and of course reality TV at its best: The Model Million$ launches on Wednesday on SABC3. The winning model gets R1 million and viewers can win in the interactive competition - the big prize being $1 million (yes, dollars). 30 Sep 2008 09:28
Ten years and going strong - e.tv can celebrate [Chris Moerdyk] When e.tv was born a decade ago not many people in the media industry gave this new kid on the block much hope of ever making a profit or frankly even surviving. 29 Sep 2008 08:36
New look Hallmark channel turns viewers into stars DStv's Hallmark Channel in South Africa has unveiled a fresh new look which is set to make its television viewers into television stars. Changes to the channel (108) go on air this month (September) and feature South African people with a passion for the unusual in its new channel identity and fillers. 25 Sep 2008 12:32
Challenges of broadcast media in Africa [Carole Kimutai] Kenya will host the first Broadcast and Film Africa Conference and Exhibition in Nairobi, 23 - 25 September 2008. The theme of the event is broadcast and film convergence in the digital age. Bizcommunity.com spoke to Sean Moroney, AITEC Africa chairman and the organisers of the event. 22 Sep 2008 12:32
AMPS 2008A: mixed fortunes for SA's media industry SAARF's latest All Media and Products Survey - AMPS 2008A - is hot off the presses and SAARF CEO Dr Paul Haupt has summarised how each medium has fared. “In a sentence, only print and online have attracted more media consumers than they did in the previous release,” he reports. 22 Sep 2008 11:12
National Geographic scoops Battle of Kruger The world-famous South African ‘Battle of Kruger' amateur video, that has enjoyed more online views than any other video on the citizen journalism site, YouTube, is now the focus of a documentary by National Geographic that was screened on Nat Geo Wild in the UK yesterday, Sunday, 21 September 2008. 22 Sep 2008 08:55
Call for radical redefinition of public service broadcasting EUROPE: Francisco Pinto Balsemão, chairman of the European Publishers Council (EPC) and chairman and CEO of Impresa in Portugal, yesterday, Thursday, 18 September 2008, called for public service broadcasters (PSBs) to be redefined and radically changed in line with the realities of modern broadcasting and convergent communications in the context of the European Commission's current review of state aid rules for PSBs. 19 Sep 2008 09:22
CNN appoints first VP, International Digital Services Nick Wrenn, CNN International's managing editor for Europe, Middle East & Africa, has been appointed to the new position of VP, CNN International Digital Services, CNN Worldwide announced yesterday, Thursday, 18 September 2008. As the leading executive over all of CNN's digital assets outside of the US, Wrenn will oversee the editorial direction of the services, as well as working with colleagues across CNN.com's domestic operation and in Turner International, to manage the growth of the business through the development of new products and services. 19 Sep 2008 09:08
Taking South Africa into the United Kingdom - Southern Africa Direct Taking advantage of the reach of the United Kingdom's Sky Digital channel, Nelson Mandela Bay Municipality has made a pre-emptive move to position itself as the South African destination of choice for British visitors to the 2010 FIFA World Cup. 15 Jul 2008 10:27