Student movie marathon draws the crowds again - Student Village Playboy bunnies, superheros and stepbrothers formed part of the mix at the annual 5fm Movie Marathon this weekend. Student Village, NuMetro and Powerplay were the other cornerstones of the partnership that makes this such a sought-after event each year. 29 Sep 2008 12:46
Youth University's Summer School 2008: Taking brands from ho-hum to sizzling - HDI Youth Marketeers What happens when you take 50 marketers out of the comfort of their corporate environment for two days, add them to a room full of very zealous Honours students and expose them to the bleeding edge, youth space opinions of educators, culture icons, media gurus and tech geeks? This is exactly what HDI Youth Marketeers' first-ever Summer School set out to achieve: a shake-up. 25 Sep 2008 17:00
Marketing to and learning from Gen Y [Tshepiso Seopa] Marketers who have been battling to know what goes on in the minds of South African youth were invited to HDI youth marketing's Summer School for marketers last week. One of the things highlighted was that for young adults, happiness is fifth down the list of what they want - at the top of their annual birthday list is a clothing voucher. 25 Sep 2008 13:09
Make digital part of your campaigns [Louise Marsland] South Africa is expected to become one of the cheapest places for internet connectivity in the future, with broadband speed hopefully in place by 2010, “so don't bet against the internet, make it a part of your campaigns”, Google country manager in South Africa, Stafford Masie said last week. 22 Sep 2008 14:30
Village Voice and Village Mobile get a hot response at SA varsities - Student Village Village Voice, the hot new student newspaper, hits SA campuses again in October. Copies of the previous two issues have been snapped up eagerly by varsity students anxious to find out what's hot and happening on their campuses as soon as possible. 16 Sep 2008 12:02
Finding opportunities in tough times [Tshepiso Seopa] Government plans to regulate marketing and advertising campaigns targeting children in order to reduce the high number of obesity in young children; and the dismal performance by South Africa's athletes at the 2008 Beijing Olympic Games has lead to Cadbury South Africa seizing the moment to nurture the next generation of South African athletes for the 2012 Olympic Games in London. 15 Sep 2008 08:49
New children's advertising code welcomed The new regulations governing advertising to children have finally come out and Bizcommunity.com has asked various advertising and marketing agencies for their comment and analysis. In the first in this series of articles, the overall impression, according to Draftfcb, is that the spirit of the Consumer Goods Council of South Africa's code appears to be sound. 15 Sep 2008 11:38
Graduates dared to dream - and deliver - Student Village “What are your dreams? Are they about doing what you do? Are they about conquering personal challenges?” These were among the questions posed to delegates by Angela Burton, Absa's executive director of marketing and communications, at the Village Pro event held in Johannesburg this week. 31 Aug 2008 18:27
SA Tourism unveils new Sho't Left campaign [Tshepiso Seopa] South African Tourism unveiled its new marketing campaign for its domestic tourism initiative, Sho't Left, at the Emoyeni Estate in Parktown, Johannesburg, yesterday, Thursday, 28 August 2008. 29 Aug 2008 09:07
SA marketers not speaking to moms [Tshepiso Seopa] South African marketers are not focusing on moms in their marketing campaigns; they are speaking to women, to men, to the youth - but not to the gatekeeper. This is the opinion of Maria Bailey, CEO and president of US-based company BSM Media. 22 Aug 2008 09:40
It's summer school time for youth marketers Marketers, agency execs and brand managers are invited to attend HDI Youth Marketeers' Summer School, to be staged in Johannesburg on 17 and 18 September 2008, to find out how to really grab the attention of today's youth and take their brands from ho-hum to sizzlin'. 22 Aug 2008 08:54
Is there a need for ad industry self-regulation? [Tshepiso Seopa] Plans by Government to regulate marketing and advertising campaigns targeting children, in order to reduce the high number of obesity in young children, could have a negative effect on those whose bread and butter comes from selling sweets, burgers, chocolates, chips and the like. This already much-discussed issue was under the spotlight at the Kids & Teens Republic Conference, held at the Balalaika Hotel in Sandton yesterday, Wednesday, 20 August 2008. 21 Aug 2008 09:07
Connected by: Uninet
What happens when you take 50 marketers out of the comfort of their corporate environment for two days, add them to a room full of very zealous Honours students and expose them to the bleeding edge, youth space opinions of educators, culture icons, media gurus and tech geeks? This is exactly what HDI Youth Marketeers' first-ever Summer School set out to achieve: a shake-up. 25 Sep 2008 17:00
Village Voice, the hot new student newspaper, hits SA campuses again in October. Copies of the previous two issues have been snapped up eagerly by varsity students anxious to find out what's hot and happening on their campuses as soon as possible. 16 Sep 2008 12:02
