Relationship marketing via your company website [Yaron Assabi] In today's globally competitive business environment, there is an ever increasing number of companies embracing the Internet and developing a company presence on the World Wide Web. A company website, however, is not merely a company profile, but rather an invaluable communication and relationship marketing tool. So why then do companies still utilise their websites as a mere ‘window' into their business - when in fact a dynamic and interactive website can facilitate and drive real relationship building with your market? 2 Oct 2008 09:33
Maximizer enables online social networking Maximizer Software, a leading provider of simple, accessible customer relationship management (CRM) solutions, today announced the launch of Maximizer CRM Central (www.maximizercrmcentral.com), an online community for Maximizer's small to medium-sized business (SMB) customers, prospects and partners to discuss and share best practices on topics related to Maximizer CRM and Mobile CRM in an online environment. 1 Oct 2008 11:46
Greening your business: every little bit counts [Roger Strain] As humans get ever more conscious of the fact that we need to change the way we work, eat, live and consume - not just for the sake of the environment but for our own survival - organisations are under increasing pressure to use energy more efficiently. But it's not just new gadgets and new design techniques that will make the difference. When you turn an energy-conscious eye on any business, there are many small changes to make that can add up to big impacts. Even customer relationship management (CRM), my own area of expertise, has a contribution to make. 12 Sep 2008 09:11
Managing customer experience - Exp Bernd Schmitt, PhD, Robert D Calkins Professor of International Business and executive director of the Center on Global Brand Leadership at Columbia Business School in New York, told delegates at the 2nd African Experiential Marketing Summit he was glad to hear that experiential marketing is alive and kicking in Africa. 8 Sep 2008 16:42
Five keys to win more deals through B2B lead conversion - Maximizer Once a lead comes in the door, whose job is it to convert that lead to a sales opportunity: marketing or sales? The lead conversion black hole has long been cause for dispute between marketing and sales teams. 1 Sep 2008 10:13
Customer experience is key to a successful company - Exp “What attracts customers to any company is a great customer experience,” says Bernd Schmitt, PhD - Robert D Calkins Professor of International Business and executive director of the Center on Global Brand Leadership at Columbia Business School in New York. 26 Aug 2008 14:59
European research shows mobility key to SME success New research conducted in Europe by Ipsos MORI and Research In Motion (RIM), the developer and manufacturer of the BlackBerry smartphones and wireless solutions, demonstrates a strong link between mobile technology and business success in the world of the small and medium-sized enterprise (SME). 31 Jul 2008 08:34
Another SABS Stamp of Approval for Conexus - Conexus After a thorough assessment by the SABS, outsourced call centre company Conexus, once again, received their quality certification; ISO 9001:2000. 30 Jul 2008 11:10
Saturday night Loeries winners A total of 172 Loeries were handed out at the Saturday night ceremony, 26 July 2008, of the 30th annual Loerie awards, two of which were Grands Prix - Am I Collective and Trigger Communication - and 15 of which were Gold. Also introduced this year was the Creative Achievement Award, awarded to Mike Schalit, chief creative officer of BBDO South Africa. 26 Jul 2008 21:52
Loeries introduces Creativity Points ranking This year, the Loerie Awards have implemented the Creative Circle's Creativity Points ranking to determine the value of the medals handed out. With these rankings, on Saturday night Ogilvy South Africa (Johannesburg) comes out on top with 3050 points. 26 Jul 2008 21:49
Using technology to improve your customer focus [Roger Strain] Quick, think of something you wish you could do to manage your relationships with your customers better. Offer them more self-service options? Remind them tactfully and cheaply when bills are due? Get more useful feedback about their experience of your product or service? Make sure whoever deals with them always has access to all the relevant information and is properly empowered to deal with whatever issue comes up? 16 Jul 2008 09:09
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A total of 172 Loeries were handed out at the Saturday night ceremony, 26 July 2008, of the 30th annual Loerie awards, two of which were Grands Prix - Am I Collective and Trigger Communication - and 15 of which were Gold. Also introduced this year was the Creative Achievement Award, awarded to Mike Schalit, chief creative officer of BBDO South Africa. 26 Jul 2008 21:52
