Crime and where people think it arises - TNS Research Surveys TNS Research Surveys, South Africa's leading marketing and social insights company, recently conducted a survey to examine what people feel to be some of the root causes of crime. This survey was conducted amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, with a margin of error of under 2.5%. The study was conducted in the second quarter of 2008. 6 Oct 2008 14:31
Better, faster, cheaper market research Online surveys conducted with Panel members can result in more scientific results, up to 10 times faster and up to 10 times cheaper than traditional research methods. 29 Sep 2008 13:31
Breaking news - People's perceptions of the week's events and their fallout - TNS Research Surveys TNS Research Surveys, South Africa's leading marketing and social insights company, yesterday conducted a study amongst 250 people with access to landlines on the events of the last week and their fallout. This survey was conducted amongst adults from the seven major metropolitan areas of South Africa, interviewing them by telephone in their homes, with a margin of error of under 7.0%. 26 Sep 2008 14:35
Black middle class on the up... The emerging black middle class, termed the ‘Onyx Market' by TGI research (and also referred to as the Black Diamonds in marketing parlance), continues to grow, reaching a figure of 3.7 million individuals in 2008. 25 Sep 2008 11:42
Web 2.0: paradigm shift for enterprises A new report, ‘Enterprise Web 2.0', just published by Butler Group, one of Europe's leading IT research and advisory organisations, reveals how speed, agility, mobility, innovation, and reuse are forcing organisations globally to push aside old technologies, models, and architectures to make way for the brave new world of Web 2.0. 23 Sep 2008 06:00
AMPS 2008A: mixed fortunes for SA's media industry SAARF's latest All Media and Products Survey - AMPS 2008A - is hot off the presses and SAARF CEO Dr Paul Haupt has summarised how each medium has fared. “In a sentence, only print and online have attracted more media consumers than they did in the previous release,” he reports. 22 Sep 2008 11:12
Top global brands' valuation down by US$67 billion LONDON & NEW YORK: Independent brand valuation consultancy Brand Finance yesterday, Thursday, 18 September 2008, revealed the impact of recession on the 100 leading global and US brands - between January and September, the brand value of these top brands has decreased by 4.2%, a drop of US$67 billion. 19 Sep 2008 09:26
Who are the darlings of Gauteng retail? Avusa Media titles The Times and Sowetan will announce Gauteng's retail darlings at a gala awards celebration to be held at Constitutional Hill, Johannesburg on 30 October 2008. The awards are the grand finale to the recently-launched Clever Shopper initiative, which involves weekly pages on savvy shopping in both The Times and Sowetan and a competition. 15 Sep 2008 08:52
Vuvuzelas: “Beautiful noise” or dreadful drone? - African Response 71% of South Africans say that using Vuvuzelas at the 2010 FIFA World Cup games will actually improve the atmosphere, according to market research company African Response. 11 Sep 2008 11:58
New SAMRA Council for 2008/2009 elected - SAMRA The Southern African Marketing Research Association (SAMRA), held its Annual General Meeting on Thursday the 14th of August in Ferndale, Johannesburg. At the Annual General Meeting the outgoing SAMRA Council reviewed the past year, and the new SAMRA Council assumed their portfolios. 11 Sep 2008 10:58
Faster vehicles become victims of road rage - Synovate High performance and sports car drivers are most likely to be victims of road rage, according to a recent road rage survey by Synovate. This is true of road rage behaviours including persistent flashing headlights, hooting, rude gestures and insults, as well as aggressive driving behaviour. Of those that have reported being the victim of road rage where another driver actually got out of their vehicles, most are reported by drivers of small cars. 10 Sep 2008 12:10
Social networking - everyone is doing it. Or are they? - Synovate Across 17 markets of the world, well over half of the population (58%) do not know what social networking is. This is according to Synovate's recent global survey on the subject of online communication and social networking. 5 Sep 2008 18:35
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Online surveys conducted with Panel members can result in more scientific results, up to 10 times faster and up to 10 times cheaper than traditional research methods. 29 Sep 2008 13:31
The emerging black middle class, termed the ‘Onyx Market' by TGI research (and also referred to as the Black Diamonds in marketing parlance), continues to grow, reaching a figure of 3.7 million individuals in 2008. 25 Sep 2008 11:42
Since the UCT Unilever Institute and TNS Research Surveys first carried out their groundbreaking research on South Africa's burgeoning black middle class in 2005, much has happened that has affected the economic landscape. 17 Sep 2008 19:13
The Southern African Marketing Research Association (SAMRA), held its Annual General Meeting on Thursday the 14th of August in Ferndale, Johannesburg. At the Annual General Meeting the outgoing SAMRA Council reviewed the past year, and the new SAMRA Council assumed their portfolios. 11 Sep 2008 10:58
