Word of mouse... - longtail
Prior to the development of the internet, companies recognised that “word of mouth” marketing was just as important as any other channel. With the development and progress of the internet and increasing popularity of blogs and social networks, the general public is in many cases aware of information about your organisation that you may not even be aware of. Clearly with the internet playing such a big part in our daily lives we have moved on from “word of mouth” to “word of mouse”. 6 Oct 2008 14:11

SynthaSite is a finalist in two prestigious industry awards! - SynthaSite
We are so excited to let you know that SynthaSite is a finalist in two high-profile awards - The Industry Standard Innovation 100 Awards, and IT Web's IT Personality of the Year 2008 Awards. 3 Oct 2008 10:35

Author reveals 61 secrets of web fame
David Seaman was still in college when he staged a faux ‘Free Paris' rally that garnered international media attention. Since then, he has been behind some of the most explosive and shocking viral trends on the internet. And now he's written a book… 3 Oct 2008 09:30

Clickthinking have recently completed the phase 1 website strategy and build for Optimal Energy - Clickthinking Online
The world's finite energy sources are being used inefficiently and urban transport plays a major role in energy wastage and climate changing pollution. Optimal Energy aims to change that by specialising in and delivering class leading solutions for urban transport. 2 Oct 2008 18:03

Nedbank's Local Heroes initiative takes to Facebook and reaches over one million users daily! - Popimedia
The Nedbank Local Heroes programme, understanding the love and compassion people share for their communities, are building on the success of last year's outstanding achievements. Last year 49 different charities benefited from this amazing initiative, and this year 120 charities will benefit from Local Heroes. Nedbank have more than doubled their investment in the programme. 2 Oct 2008 11:42

Hard drive on digital media - The Bookmarks
Finweek says - The Online Publishers' Association has launched an offensive to popularise the use of digital media by marketers. 17 Aug 2008 12:47

Award to recognise creative digital work - The Bookmarks
The Online Publishers Association has introduced an award to recognise the best in creative digital media, including the best online advertising and best execution of mobile advertising. Enter now. 10 Aug 2008 12:48

OPA: Onward and upward - The Bookmarks
The chairman of the Online Publishers Association (OPA) Adrian Hewlett has high hopes for the organisation, firstly as he expects online adspend to grow and secondly the association launches its online awards. 1 Aug 2008 12:49

The OPA announces the launch of The Bookmarks - The Bookmarks
The Online Publishers Association, South Africa's independent representative body for online publishers, in association with Lowe Bull, announces the launch of The Bookmarks. There are sponsorships available for the Awards. 14 Jul 2008 12:50

The Creative Circle announces its support of the Bookmarks - The Bookmarks
The Bookmarks, South Africa's first award for creativity, usability and functionality in a digital medium, has been ratified by The Creative Circle, the official representative body for the creative advertising community in South Africa. 1 Sep 2008 12:44

WAYN founder to address Kenyan entrepreneurs
NAIROBI: Pete Ward, co-CEO and founder of wayn.com (Where Are You Now?), the world's leading social networking site for travelers, will be addressing over 200 of Kenya's budding entrepreneurs in a Coca-Cola sponsored session in mid-October. 1 Oct 2008 11:52

Universal McCann gets referrals from ‘strangers'
Universal McCann's latest global study 'When did we start trusting strangers?' looks at the increasing importance of social media, blogs and word of 'mouse' referrals from one complete stranger to another, and that trustworthiness can be easily developed in cyber space. 30 Sep 2008 11:29

Mweb searches for SA's ‘gadget genie'
Are you a budding techspert? In celebration of the launch of mobile voice, MWeb is on the lookout for the country's first-ever ‘Gadget Genie'. So, if you know your Wi-Fi from your WiMax and your Bluetooth from your Blu-Ray, you can try out your techno-ledge on the Geek-O-Meter… 30 Sep 2008 07:32