Tshwane Tourism Fair launches this week
The first ever Tshwane Tourism Fair, hosted by the City of Tshwane Metropolitan Municipality this week, aims to bolster public/private cooperation in this vital economic sector and forge linkages for future tourism structures, determine tourism marketing plans and discuss the establishment of tourism products and infrastructure, including 2010. 6 Oct 2008 10:04

SA's new President pledges full support to 2010
South Africa's newly elected President Kgalema Motlanthe and ANC President Jacob Zuma last week, 26 September, personally reassured FIFA President Joseph S. Blatter of the South African government's full support for next year's FIFA Confederations Cup and the first FIFA World Cup on African soil, to be held from 11 June to 11 July 2010 in South Africa. 29 Sep 2008 08:08

‘Adopt a Nation' school campaign kicks off
The 2010 FIFA World Cup Organising Committee South Africa (SALOC), in partnership with the national Departments of Education and Sport and Recreation, has kicked off the special school campaign “Adopt a Nation”, targeting over 12 million scholars from over 30 000 schools throughout the country. 29 Sep 2008 08:05

2010 FIFA World Cup Mascot unveiled
[Issa Sikiti da Silva] A star has been born. Zakumi, the 14-year-old 'green-maned' young leopard who was unveiled last night, Monday, 22 September 2008, as the official mascot of the 2010 FIFA World Cup in South Africa, has added an extra flavour to 2010 fever. And he is said to be looking forward to welcoming all fans travelling to South Africa with open arms. The unveiling ceremony took place at the SABC TV's Renaissance Centre in Auckland Park, Johannesburg. [video; poll] 23 Sep 2008 09:18

Plenty of room for 2010, tourism bodies insist
Both South African Tourism and the Tourism Grading Council of South Africa (TGCSA) stated emphatically yesterday, Thursday, 18 September 2008, that there is no question at all that South Africa has more than enough accommodation for the 2010 FIFA World Cup. This was in response to statements made by FIFA president Joseph S Blatter on the SABC2 programme Morning Live yesterday, in which he said there was insufficient accommodation in SA for 2010 fans. 19 Sep 2008 10:53

SA more than ready for 2010 - Blatter
[Issa Sikiti da Silva] FIFA president Joseph S Blatter wrapped up his South African trip by visiting Coca-Cola Park (formerly Ellis Park Stadium) in Johannesburg yesterday, Wednesday 17 September 2008, and coolly proclaiming afterwards that the country was more than ready to organise the 2010 FIFA World Cup. 18 Sep 2008 09:03

2010 ticketing rand-dollar exchange set at R7
[Michael Appel] The price of category four tickets for the 2010 FIFA World Cup has been set at US$20 (R140) with the rand-dollar exchange rates being frozen at R7, announced 2010 Local Organising Committee Chairman Dr Irvin Khoza, Tuesday, 16 September. 17 Sep 2008 18:33

Unveiling of official 2010 mascot next week
The official mascot of the 2010 FIFA World Cup will make its first public appearance next week Monday, 22 September 2008, and FIFA and the Local Organising Committee (LOC) are inviting media representatives to be the first to get an exclusive look at the mascot at a pre-launch press conference. 16 Sep 2008 10:17

Blatter to tour 2010 prep in SA next week
FIFA president Joseph S Blatter will be in South Africa next week, 14 -17 September 2008, to visit facilities in Cape Town and Johannesburg to obtain a firsthand impression of the progress of the preparations for next year's FIFA Confederations Cup and the 2010 FIFA World Cup. He will be accompanied on his trip by FIFA secretary general Jérôme Valcke and SALOC board member Tokyo Sexwale. 11 Sep 2008 12:12

Top FNB marketer seconded to 2010 OC
FNB brand director Derek Carstens has been seconded to the 2010 FIFA World Cup Organising Committee (OC) as marketing and commercial chief officer, the OC announced yesterday, Thursday, 4 September 2008, at a press briefing. Carstens takes on the challenging task of marketing South Africa, in particular to overseas audiences, as the world focus shifts from the 2008 Olympics to SA as it prepares to host the festival of world football in 2010. 5 Sep 2008 09:07

Effective sponsorship shapes the event
[Emmet O'Hanlon] As the lead up to 2010 starts to gain momentum, sponsorship will increasingly come into focus as a communications activity. So what are the ingredients of a good sponsorship and what are the approaches that just seem to plod along? 5 Sep 2008 09:06

The latest in the SABC circus
SABCWATCH: So what's new this week with the SABC? According to various media reports, we've got legal action over the awarding of the 2010 broadcasting equipment tender to Sony SA and not Digital Horizons; SABC news head Snuki Zikala being sued for R1 million, as well as under fire for removing reporters from political coverage (the SABC's response is that it doesn't assign work because of political allegiance); and suspended SABC group CEO contending that the SABC board couldn't fire him because he was appointed by communications minister Ivy Matsepe-Casaburri... 2 Sep 2008 09:00

Confederation Cups media accreditation now open
The accreditation process for media representatives wishing to attend the draw and team workshop for the FIFA Confederations Cup 2009 at the Sandton Convention Centre in Johannesburg, South Africa, 21 - 22 November 2008, was launched today, Monday 1 September, via the FIFA Media Channel. The deadline for accreditation applications is 26 September. 1 Sep 2008 10:13