Subscribe to FREE newsletter
Bizcommunity.com - Daily industry news
Country:
Industry:
Direct Marketing news
Why no advertising while world cup is on?

[Chris Moerdyk] A growing number of media owners in South Africa are finding that their regular advertisers are holding back on placing ads during June and July 2010 when the FIFA World Cup is on, and they're at a loss to understand why. I must admit it is mystifying. 11 Mar 2010 12:09


Award-winning ECD joins Wunderman SA - Wunderman

Having been in the direct marketing industry for 13 years, acclaimed Bernice van Rooyen joined Wunderman SA in January 2010 as the agency's Executive Creative Director. 4 Mar 2010 00:00




Transpromo: where to start - LaserCom

[Konni Hoferichter] Transpromo stands for transactional/promotional, or the use of existing customer communication to include customised promotional graphics and messages. This communication, such as statements and invoices, if done correctly, can produce the highest rates of return yet seen in the direct marketing sector. 3 Mar 2010 13:13


Gearing up for the Cycle Tour Goodie Bags

Cape Town's roads are buzzing with Lycra-clad cyclists training for the Cape Argus Pick n Pay Cycle Tour taking place on 14 March. MCM have been gearing up for the event, too, by putting together 40 000 Goodie Bags for the competitors with each hefty bag jam-packed with handy product samples. 26 Feb 2010 14:37


Love of Wine marketing campaign produces dedicated ambassadors

Kleine Zalze Wine Estate in Stellenbosch launched its innovative 'For the Love of Wine' marketing campaign in January 2010, when it called for wine ambassadors to sign up for the Four Seasons marketing and communication campaign. Following the selection of 58 of them, the response has been very positive for the estate. 24 Feb 2010 13:10


[Design Indaba conf] Michael Bierut is a funny guy

[Herman Manson] The opening speaker at the 2010 Design Indaba Conference, the famous graphic designer Michael Bierut, gave a humorous presentation filled with some valuable lessons for graphic designers. The conference opened this morning, Wednesday, 24 February 2010. [view twitterfall] 24 Feb 2010 12:16


Creative Circle results for December 2009, January 2010

The Creative Circle results December 2009 and January 2010, which were held back for judging together because of the end-of-year slow-time, are finally in. 24 Feb 2010 11:51


King James Group joins the conversation

The King James Group is joining the conversation with the launch of +one - a dialogue marketing team to integrate social media, word-of-mouth and community-building activity across its campaigns –t announced this morning, Tuesday, 23 February 2010. Consisting of a creative team pulled from across the different agencies within the group, the objective of +one is to blend PR, web, media, design and advertising skills to form what it calls an “entirely new marketing discipline”. 23 Feb 2010 12:06


On the Dot is awarded Trudon distribution tender - On the Dot

On the Dot, a media logistics company, has successfully won the tender to deliver the White and Yellow pages nationally to households, businesses and post offices. The contract is for a three-year period and seven million books per annum. 23 Feb 2010 09:51


Critical look at Woolies Lovebirds campaign

[Kim Penstone] Given the success of the recent Woolworths Lovebirds campaign, in not only raising R100 000 for charity but also raising awareness of the growing importance of the social networking space for brands, Bizcommunity.com thought it would be interesting to examine in closer detail the mechanics of this particular campaign - what worked, what didn't, what frustrated and what elicited warm fuzzy love for the Woolworths brand… 18 Feb 2010 10:19


Experienced South Africa judges set for Cannes Lions

Eight South African industry leaders will be representing the country at Cannes Lions International Advertising Festival 20-26 June 2010, Cinemark announced late last week. 15 Feb 2010 12:17


Markex introduces ‘trade only' section

For the first time, Markex World of Events 2010, 24-26 August 2010, will feature a ‘trade only' section in Hall 1 at Sandton Convention Centre, giving trade buyers the opportunity to view and source products and services in a less public area, offering more personalised, one-on-one interaction. 15 Feb 2010 07:55


Kidnapped Woolies lovebirds: ambush marketing at its best?

[Kim Penstone] If you thought launching a brand into customer-owned traditional cyberspace was scary, try doing it in the wild wild west of the social networking arena. Just ask Woolworths. When this much-loved retail brand decided to use Valentine's Day to mark its first foray into the social networking space via Twitter, it immediately discovered just how fluid and fast-flowing this particular medium can be. [see Fin24's challenge to industry] 12 Feb 2010 13:08


Ad showcase              

Speko

  3 of 10  
   Visit the ad showcase

Contributors

Weather

Receive free email newsletter
 
Make us your homepageAdd us to your favoritesRSS feedGet Biz on your phone
Tell a friend about us
 
All rights reserved. © 2010. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use.
 ADSL & Web hosting proudly provided by Afrihost.