Inyathi - Creation Station What does a taxi stampede, the Bob Marley classic, 'Buffalo Soldier, sung to new lyrics, and ‘litter free' taxi ranks all have in common? They are all part of the launch of CAM's (China Auto Manufacturers) Inyathi taxi. 6 Oct 2008 13:20
BBDO Cape Town kicks off Dreamfields campaign BBDO Cape Town has partnered with The Dreamfields Project, an initiative of well-known journalist and broadcaster, John Perlman, in its quest to improve soccer facilities and the game as a whole in and around South Africa. Launching an eye-catching advertising campaign, BBDO CT broke the rules and took soccer where it has never been before - to the golfing greens. 6 Oct 2008 11:43
Bigger is not always better - Artifact Advertising Because small companies don't have the same budgets as their giant counterparts, the common assumption is that marketing and advertising is too expensive and so these small companies do not have access to the kinds of advertising and marketing that these giants do. They couldn't be more wrong. 6 Oct 2008 11:41
Zoom advertising helps turn tourism green As the first advertising agency in South Africa to become carbon neutral when it planted hundreds of trees to offset its own carbon impact, Zoom Advertising has now embarked on a campaign that will turn the local tourism industry green. The initiative is called ‘My tree in Africa' and gives travellers the opportunity to make a valid contribution to help the environment. 6 Oct 2008 11:24
Budget's new ad is for real... A recent advertisement by Budget Car Rental, showing an elephant amorously approaching one of its cars, is based on a true incident which took place at the Hluhluwe-Umfolozi Game Reserve in Zululand. 3 Oct 2008 09:32
TBWA\Hunt\Lascaris Jhb wins three key pitches TBWA\Hunt\Lascaris Johannesburg has won three significant account pitches, as announced by CEO Muzi Kuzwayo yesterday afternoon, Wednesday 1 October. They are: the Independent Electoral Commission (IEC), SA National Roads Agency and Mpumalanga Tourism to agency staff. 2 Oct 2008 09:53
MWEB Business launches new online campaign MWEB Business has broken new ground with an online advertising campaign using video banners in the style of the well-known TV series, “The Office”. The brainchild of Ogilvy Cape Town, the campaign consists of five video banners - which are a relatively new format for online advertising - developed to demonstrate fairly complicated business products in an entertaining way. 2 Oct 2008 09:07
Joe Public turns wine into art for Spier - Joe Public Over the past five years, creative agency Joe Public has built the Spier Wine brand on the premise that it represents ‘the art in wine'. Following various print and in-store campaigns that transformed the actual liquid into intriguing pieces of art, Spier recently tasked Joe Public to take their positioning to the next level. 1 Oct 2008 14:09
Ogilvy announces new management structure for Cape Town Ogilvy Cape Town has announced its new management structure which includes both continuity and an injection of fresh energy. The continuity will come through a promotion for Rob Hill. Hill is promoted to Group Managing Partner Ogilvy South Africa and will now oversee Ogilvy Cape Town as well as all Cape based subsidiaries including Zoom, Advertising, Added Value Group (AVG) and Coley Porter Bell. 1 Oct 2008 12:10
Getting more from your research stats [Virginia Hollis] The industry is sitting on a vast source of consumer, media and product data, but many people are not even coming close to tapping it fully. The SAARF databases are not used to their full potential, giving only a taste of what could be done with them - with the right knowledge and a little time. 1 Oct 2008 11:56
Publicis takes a bite out of Lunch Bar Publicis Johannesburg has launched a new advertising platform for Cadbury's Lunch Bar: ‘Lunch Bar? Obvious' which they are confident will catch consumers' imagination just as their ‘Makhathini' campaign did. 1 Oct 2008 09:58
SabiOne introduces publisher training and consultancy - SabiOne.com Publishers on the SabiOne network can now get more value than their usual share of ad revenue. The network has taken the lead in providing ad revenue solutions to publishers in Africa and the Middle East. Through training and consultancy, SabiOne has become the pace-setter in the region by raising the barometer of digital media efficiency and profitability. 29 Sep 2008 16:00
Draftfcb South Africa creative director honoured at Pendoring - Draftfcb (South Africa) Draftfcb South Africa executive creative director, Francois de Villiers, has been honoured with a lifetime achievement award by the judges and organising committee of the Pendoring awards in recognition of the inspiring role he has played in the communication industry, specifically when it comes to Afrikaans advertising. 29 Sep 2008 14:41