In addition to the new flavours, the packaging across the entire range has been revamped, to feature a more modern and natural look and support the brand's offering, and Chamomile and Green tea will now be available in bulk packs of 40's and 80's respectively. Logos which give information about the product (the fact that is caffeine free, contains antioxidants and whether it is Rooibos, Green or Flavoured) have been featured on the front of the pack. This enables quick purchasing decisions - consumers can see exactly what they are buying.

“The redesign of the pack, with its natural look and use of sensory language, will help to entrench the brand in that sector of the beverage industry”, says brand manager Janet Rose, who went on to say the range is designed to offer options that are holistically healthy for the consumer.

Despite the new modern packaging, the brand still retains its distinctive look will still be clearly apparent to consumers. The eye-catching and appealing design is designed to create a natural and premium look for the brand, whilst allowing for clear differentiation of the variants and in - depth product description.

Packs and new flavours began filtering into stores from the end of September.

[5 Nov 2008 06:36]

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