Go blogging online and interact with the best minds in global PR

The event is being staged online, so anyone interested can participate - all you need is an internet connection!

A blog is short for "web-log" and it is a sort of online journal, or an online space where someone - either in a business, a journalist or just in a personal capacity - has their say. Many of them are people within corporations who are putting out their own view of events or new ideas. Some are news blogs - interpretations of events in an area. Some are insider news blogs giving data in news embargoed areas, so we get the real story on what is actually happening there.
 
Some of the best PR, business and marketing minds around the globe are involved in a live, participatory blog event this week, beginning a global conversation on this important new online communications phenomenon.
 
"This event focuses on how new technologies are affecting the PR industry. PR is about branding and PR backed blogging initiatives must start driving the global brand conversations of our 24/7 online economy," says web strategist, Sally Falkow. "Mass blogging finally enables the PR industry to converse directly and interactively with a global medium (the internet)."
 
She explains that blogging for PR is now about global conversations. "The global intellectual dialog of blogs could be compared to the network of European Coffee shops in the 18th century which buzzed with discussion and debate."
 
Global PR Blog week starts Monday 12 July and the subjects for the week are:
-- July 12: Defining participatory Journalism - which kicked off with a good interview with Jay Rosen, chair of the New York University Department of Journalism and author of the Pressthink weblog. The conversation is already in high gear, says Falkow.
-- July 13: Corporate Blogging.
-- July 14: Making PR work - creativity and strategy.
-- July 15: Crisis Management.
-- July 16: The State of the PR Profession.