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   EAST AFRICA Define and exploit your brand to succeed - marketing expert[Walter Wafula] Ugandans who wish to be successful have been encouraged to identify their strong attributes and exploit them to be more competitive in the fast growing economy. 15 Mar 2010 09:31 EAST AFRICA Post-recession marketing trends - Gullan&Gullan
EAST AFRICA Cultivating brand loyalty in Kenya
EAST AFRICA Sports tourism key to destination branding in 2010
EAST AFRICA Tips to help with your marketing strategy for 2010 - Big Eye Branding
EAST AFRICA AIG Uganda adopts Chartis as new identity[Walter Wafula] Chartis is the new name for the local subsidiary of insurance firm American International Group (AIG) in Uganda. The new identity which is derived from the Greek word for map, “underscores AIG's 90-year history as a successful global pioneer of insurance in various parts of the world,” according to Alex Wanjohi, MD, Chartis Uganda. 4 Nov 2009 09:12 EAST AFRICA The head, heart and hand of branding
EAST AFRICA 10 flying banners for less than US$2 a day! - Big Eye Branding
EAST AFRICA HKLM rebrands Mawalla Advocates
EAST AFRICA Six key steps to succesfully branding your next event - Big Eye Branding
EAST AFRICA Country branding for unity and growth
EAST AFRICA Stanbic Bank moves forward, closer to customers[Walter Wafula] Stanbic Bank Uganda has changed its slogan - “Inspired. Motivated. Involved”, to “Moving forward” in a bid to recognise its customers and serve them better. The bank made the change last week in Kampala, making Uganda the third nation in which the new tagline has been adopted. 18 Aug 2009 10:05 EAST AFRICA Domain names registration: SA doing well[Issa Sikiti da Silva] When it comes to the issue of registering domain names South Africa is doing well, with some 60% of the continent's total of registered domain names. The rest of Africa, more than 50 countries, shares the continent's other 40% of about a million top level domains. 30 Jul 2009 08:09 Latest jobs | Ad showcase |
What with the excitement of the Africa Nations Cup in Angola and the FIFA World Cup in South Africa, there is a wonderful opportunity to take advantage of this energy in Africa next year. As you plan your marketing and events for next year, it's a good idea to browse through Big Eye Branding's range of branding equipment. 
When you next think about buying branding equipment, work out the real cost of the investment by working out how long the products will last divided by the cost. 
HKLM Cape Town have developed a new corporate identity for Tanzanian attorneys/advocates, Mawalla Advocates. The project included creating the brand strategy, new brand identity and visual language with applications to new stationery, a corporate brochure and signage with future roll-outs including a new website and environmental branding principles. 
Not all marketing to your customers needs to be done through TV, radio, magazines or billboards. Engaging directly with consumers at an event is becoming an extremely popular way to pitch your offering to potential customers. 
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