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Dubai Lynx 2010 winners announced
DUBAI: The awards ceremony for the 2010 Dubai Lynx took place last night, Wednesday, 17 March 2010 at the newly opened Palladium in Dubai Media City. The winners in this year's annual creative advertising competition for the Middle East and North Africa were revealed.
Dubai Lynx announces Integrated shortlist
DUBAI: Dubai Lynx has released the last of the shortlists for this year's awards. Nine entries have been shortlisted in the Integrated category. The winners of all categories will be announced tonight, 17 March 2010 at the Dubai Lynx Awards ceremony and dinner, taking place at The Palladium in Dubai Media City.
EAST AFRICA
IMM Africa Association of Marketers launched - IMM Graduate School of Marketing

In reinstating the concept of the original Institute of Marketing, the IMM Africa Association of Marketers has been launched - a body that will embrace marketers and organisations across the continent and provide benefits to a membership base that wishes to align itself with the ideals of a new and dynamic marketing association. 10 Mar 2010 11:55

EAST AFRICA
Digital not replacing traditional marketing - Miles Young

[Issa Sikiti da Silva] The great mistake of today's business environment is to believe that digital can fulfil the role of marketing. It will not, Miles Young, global CEO of Ogilvy and Mather Worldwide, said yesterday, Tursday, 9 March 2010, in Johannesburg. 10 Mar 2010 11:09



EAST AFRICA
Digital not replacing traditional marketing - Miles Young

[Issa Sikiti da Silva] The great mistake of today's business environment is to believe that digital can fulfil the role of marketing. It will not, Miles Young, global CEO of Ogilvy and Mather Worldwide, said yesterday, Tursday, 9 March 2010, in Johannesburg. 10 Mar 2010 11:09

EAST AFRICA
Celebrity endorsements: a Kenyan guide

[Esther Karuku] “David Beckham signs a £20 million deal with Giorgio Armani.” “Beyonce is the new face of Samsung electronics.” Headlines such as these appear regularly on European and American dailies. Celebrities promote products through endorsements all the time in developed economies and it is now slowly picking up in Kenya. 5 Mar 2010 11:20

EAST AFRICA
Uganda: Marketing expert to tutor personal branding

[Walter Wafula] Caleb Owino, chief executive officer, Fireworks Advertising and marketing expert will be tutoring the "art" of personal branding in Kampala on 5 March 2010 when members of the 360° Network convene for another forum. 24 Feb 2010 09:49

EAST AFRICA
East Africa gets regional business directory

[Walter Wafula] Finding contact information about businesses operating within the East African Community is set to ease following the publication of the East African Business Directory unveiled to the public yesterday, 9 February 2010, in Tanzania. 10 Feb 2010 09:58

EAST AFRICA
The head, heart and hand of branding

[Thabani Khumalo] The brand new world created by globalisation, informed citizenry and consumer's demand for brand experience presents a challenge for global brands to balance their aggressive marketing campaigns with social responsibility. 15 Oct 2009 11:45

EAST AFRICA
Ethiopia unveils rail plans

The Ethiopian government has unveiled plans to construct an extensive railway system in a bid to improve transportation. 15 Jun 2009 15:03

EAST AFRICA
The secrets behind investing in Kenya

[Issa Sikiti da Silva and Tshepiso Seopa] The search for South African companies to invest and grow their business in Africa continues to gain momentum, with Upbeat Marketing now focusing on Kenya. SA company operating in 13 African countries including Kenya, Blue Financial Services, was invited to the Intra-Africa Business Breakfast held in Sandton on Thursday 26 March 2009, to share its experiences with those who aspire to expand their business in East Africa. 27 Mar 2009 10:28

EAST AFRICA
African airline wins 2008 Brussels Airport Marketing Award

Ethiopian Airlines has been awarded the 2008 Brussels Airport Marketing Award by the Brussels Airport Company as well as the 2008 Best Airline in Africa Award in Network and Connection. 31 Oct 2008 13:25

EAST AFRICA
Equity Bank ready to take on Uganda

[Carole Kimutai] Less than 10 years ago, multinationals dominated Kenya's banking sector. Many Kenyans were unable to access banking services because they could not meet the minimum bank balance. That was until Equity Bank came into the market and revolutionalised the sector. 30 Jun 2008 13:10

EAST AFRICA
Unrest affects Kenya Airways

This week, Kenya Airways CEO Titus Naikuni presented an update on the company's performance following the post-election unrest. 11 Feb 2008 10:56

EAST AFRICA
China, Malawi establish diplomatic ties

China and Malawi established diplomatic relations from December 2007, the Chinese Foreign Ministry announced in Beijing on Monday, 14 January 2008. 16 Jan 2008 10:19

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