EAST AFRICA
[Carole Kimutai] Ayton Young & Rubicam Group (AY&R) has been rebranded to Young & Rubicam Brands, a move aimed at better integrated communications and driving its pan-African growth. Young & Rubicam Brands was founded in 1972 as Hill Ayton Limited. 3 Apr 2009 10:06
EAST AFRICA
The popular user-generated content, online photo site, Flickr, has joined forces with Getty Images in a recent deal with Yahoo! giving creative professionals access to original, authentic and uniquely personal images for commercial use. 24 Mar 2009 13:11
EAST AFRICA
[Titus Kaloki] Amid the credit crunch and global economic downturn, firms are all trying to brace for a tougher future and this may only be achieved through intensive advertising using channels that offer value for money. In the year 2008, 20bn shillings were splashed by local firms on advertising. A big sum by any means. 2 Mar 2009 12:44
EAST AFRICA
[Walter Wafula] There's every reason for companies to cut back expenditure to survive the effects of the current global financial crisis. However, Robert Kabushenga, chief executive officer of New Vision Printing and Publishing Company has warned companies in Uganda against chopping off advertising expenses from their budget because it will put their popularity on the line. 23 Feb 2009 11:12
EAST AFRICA
The Getty Images Creative Research team finds how a politician is influencing marketing and advertising and how his look is becoming a visual reference. 29 Jan 2009 11:17
EAST AFRICA
Reunion Island is the first French "state" with more deaths caused by alcohol-related accidents. Luvi Ogilvy (Reunion Island) approached the French Social and Health Security with the idea of creating a public awareness campaign around alcohol abuse, targeting young people. The campaign runs from December 27, 2008 to January 17, 2009. 13 Jan 2009 10:50
EAST AFRICA
The Kenyan media landscape is no longer what it was in the 1990s; holding a television screen in your palm is now a reality; the internet continuously keeps online readers updated with breaking news at every turn. The digital era has led to renewed competition, as consumers look for comfort and speed. 31 Oct 2008 11:33
EAST AFRICA
[Carole Kimutai] Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador. 22 Sep 2008 11:51
EAST AFRICA
The Kenya Tourist Board will launch its first multimedia advertising campaign on CNN International, combining traditional TV spots with an online push comprising banner advertising and video pre-roll together with a run of print advertising in CNN's bi-monthly glossy travel magazine, CNN Traveller. 26 Aug 2008 15:21
EAST AFRICA
Neema Wamai is the new managing director of Ayton Young & Rubicam Group's advertising division - Y&R Nairobi. She will oversee and help re-invent communication strategies for major client accounts in East Africa. 4 Aug 2008 15:29
EAST AFRICA
[Carole Kimutai] The Ogilvy Public Relations Kenya campaign to manage and position the restructuring of Telkom Kenya has been voted the best in Africa. 6 Jun 2008 08:28
EAST AFRICA
Andrew Tinning of Market Force Australia will be taking Bob Scarpelli's place at Cannes this year for his powerful entry "Green Unltd" which the judges felt has the power to galvanise people into really making a difference around the big problem of global warming. 2 Jun 2008 11:44
EAST AFRICA
[Carole Kimutai] Wunderman Kenya, the direct and digital marketing agency division of Ayton Young and Rubicam (AY&R) Group has announced a deal that will see it sell advertising on the leading search engine - www.google.com. 23 May 2008 11:46