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It's almost Nomadic Marketing time again

Nomadic Marketing - run Dave Duarte, director of the UCT Graduate School of Business (GSB), returns to Johannesburg and Cape Town in May 2010. The course focuses on Internet and mobile marketing strategies, augmented reality, location-based targeting of consumers, engaging in blogs and social networks, branding across multiple media channels, and measuring the efficacy of online and mobile campaigns. 12 Mar 2010 08:12


Why no advertising while world cup is on?

[Chris Moerdyk] A growing number of media owners in South Africa are finding that their regular advertisers are holding back on placing ads during June and July 2010 when the FIFA World Cup is on, and they're at a loss to understand why. I must admit it is mystifying. 11 Mar 2010 12:09




Post-recession marketing trends - Gullan&Gullan

[Desirée Gullan] I have a deep respect for those in the industry that did - and are still - surviving the recession. Necessity truly is the mother of invention as survivors were forced to innovate, re-invent and think more strategically. Here are some trends that Gullan&Gullan believes have come about as a result of the recession. 11 Mar 2010 09:58


Matola moves from ICC Durban to IMC

Miller Matola, CEO of the International Convention Centre (ICC) Durban since 2006, has been appointed as the CEO of the International Marketing Council of South Africa (IMC), responsible for overseeing the marketing of Brand South Africa around the world. 11 Mar 2010 06:53


Unilever: understanding what it is to look good and feel good - Interbrand Sampson

Jeremy Sampson interviews Gail Klintworth, Chairman of Unilever in South Africa. 10 Mar 2010 17:58


Pritt comes unglued in ad case

The Advertising Standards Authority (ASA) has said Henkel AG, manufacturer of Pritt, has no exclusive rights in South Africa to the red of its glue stick and the advertising associated with the product. 10 Mar 2010 07:54


Meet digital giants online at BBC.com

Yesterday, Tuesday, 9 March 2010, marked the first day of a series of interviews with the world's digital giants on BBC.com, with Intel as its global brand partner, to bring 11 of the world's most prolific minds in digital media to share their vision of the future. 10 Mar 2010 07:44


Capitec named Brand of Tomorrow

Swiss-based financial services group Credit Suisse used 3000 analysts in 50 countries to identify the brands around the world that are most likely to significantly outperform their markets and competitors over the next 3-5 years and one of them is South Africa's youngest retail bank, Capitec Bank. 10 Mar 2010 06:40


Makeover for Milky Lane

The Ola Milky Lane brand has undergone rejuvenation, beginning with Fourways, Monte Casino and Eastgate in Johannesburg and Galleria Mall in KwaZulu-Natal, and will be rolled out countrywide shortly. 10 Mar 2010 06:18


M&C Saatchi Abel announces first account win

The Rezidor Hotel Group, which includes the Radisson Blu, the new lifestyle brand Hotel Missoni and Park Inn, is the first account win announced by M&C Saatchi Abel, which opened its doors just over a month ago. The announcement was made yesterday afternoon, Wednesday, 9 March 2010. 9 Mar 2010 17:07


Can 2010 boost civic pride like Vancouver?

[Dr Nikolaus Eberl] When the Olympic flame was extinguished in the cauldron and the Vancouver 2010 Winter Olympic Games were officially declared closed by IOC President Jacques Rogge, commentators were unanimous in declaring the hosting nation the biggest winner. 9 Mar 2010 11:52


More websites, more problems

[Issa Sikiti da Silva] While the growth in number of websites officially registered worldwide is a tangible proof that the Internet is cruising ahead, it has been established that more problems and challenges are likely to emerge, whether in terms of safety, fraud, ‘squatting', logistics or disputes. 9 Mar 2010 05:44


Domain growth, squatting continues

The last quarter of 2009 saw around 11 million new domain names registered worldwide, a sign that the global financial recession did not discourage businesses from registering brand and product names. This is according to Vika Mpisane, GM of .ZA Domain Name Authority (ZADNA), the agency that manages South Africa's Internet space. 8 Mar 2010 07:26


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