Total fuelling Miss World finalists Energy giant Total has been sponsoring all fuel requirements for the Miss World pageant during the three-week run-up to the final event on 13 December 2008. The sponsorship marks Total's first foray into lifestyle-oriented partnerships, in line with the company's refreshed marketing communication messaging. 8 Dec 2008 08:54
Contribute to the next O Breathing Space calendar O, The Oprah Magazine is inviting readers to participate in the creation of its 2010 Breathing Space calendar, which it is taking online for the first time. “This year we have decided to extend the calendar concept,” says Samantha Page, editor of O, The Oprah Magazine. 2 Dec 2008 08:29
Making fashionable dreams come true Two talented young women will realise their dreams after they each won a R130,000 bursary to study towards a three-year diploma or degree in fashion courtesy of Elle magazine in partnership with LISOF, a fashion design school. 1 Dec 2008 10:23
Special Olympics Torch to light up Joburg The Torch for The Special Olympics World Winter Games being held in Boise, Idaho in February 2009, will be arriving in South Africa on Sunday, 7 December 2008, and making its way around Johannesburg as part of its world-wide journey sponsored by DHL. 1 Dec 2008 08:59
Who will win the "other" world cup? ...BMI reveals the early leaders - BMI Sport Info [David Sidenberg] In the last year or so we have been inundated with 2010 World Cup Barometers. We are updated regularly on the percentage of South Africans that are confident that we can host a successful event, those who believe the stadiums will be ready, how many think that that Vuvuzelas will improve the atmosphere, and we are even given a running tally on the popularity of "Zakumi". 25 Nov 2008 13:01
Lights, Camera, Action! The theme is set for MCQP The date is set, the limo booked and the red carpet is laid out for this year's Mother City Queer Project. Taking place on 20 December 2008 in Harrington Street, MCQP 2008, in proud association with Good Hope FM, will be all about the Hollywood golden years. 20 Nov 2008 09:13
BMI takes sponsorship evaluation to the next level - BMI Sport Info For nearly 20 years BMI has conducted extensive research on quantifying and measuring trends in a wide range of sponsorships, sports codes, music arts and culture and related topics. BMI has also been at the forefront of implementing digital sponsorship evaluation technology. This includes Newbase, which is a premier digital print brand exposure monitoring system used in over 40 countries worldwide. 13 Nov 2008 16:10
South African philanthropists honoured The second Inyathelo Philanthropy Awards were hosted by Inyathelo - The South African Institute of Advancement - yesterday, Wednesday, 5 November 2008. Supported primarily by Standard Bank South Africa, the awards publicly recognise and acknowledge individual philanthropists who personally play a vital role in the ongoing development of South Africa. 6 Nov 2008 09:45
Vuka Sizwe concert pays tribute to Saartjie Baartman On Sunday, 9 November 2008, the SABC will host the “SABC Vuka Sizwe Concert: a Tribute to Saartjie Baartman” against the backdrop of 16 Days of Activism in Celebrating Women. This follows the success of last year's debut concert honouring Busi Mhlongo. 5 Nov 2008 11:40
Big risks, big rewards for integrated radio promotion Don't be surprised if you tune into the Rude Awakening show on 94.7 Highveld Stereo on a Friday morning and it sounds like they're smashing plates, or sawing through metal - they probably are. It's part of a new promotion called Tossers, sponsored by MiWay, that asks listeners to nominate something that's really valuable to them - and with the toss of a coin, they will either win something or lose everything. 5 Nov 2008 10:33
Sports branding: specialist skills ensure commercial alignment [S'bu Manqele] Sport is no longer just about health, entertainment or developing team spirit, but rather a serious business with the potential to yield heavyweight returns on one's investment. With the business of sport as much about fans as it is about players, we're seeing more and more commercial brands starting to feature in this space - and turning to professionals when it comes to branding and marketing in this specialist arena. 4 Nov 2008 09:16
Sport broadcasting rights regulations: where to from now? [Issa Sikiti da Silva] The publication in the Government Gazette of the document discussion on the review of sports broadcasting rights regulations by the Independent Communications Authority of South Africa (ICASA) has generated a lot of talking points, anxiety and fears among advertisers, marketers and some broadcasters. Last night, Tuesday, 28 October 2008, a discussion was held on this burning issue at the Gordon Institute of Business Science (GIBS) in Illovo, Johannesburg. 29 Oct 2008 09:50