Can't measure PR and advertising? Yes, you can... - Chris Moerdyk

Advertising, PR and any other parts of marketing can be measured. Sometimes its not easy, sometimes it can be expensive but at all times it's entirely possible. 18 Mar 2010 13:53

Strategic appointments at Bizcommunity.com - Bizcommunity.com

In order to maximise skills and talent in preparation for new developments at Bizcommunity.com, the management and staff complement in editorial, support and sales has been restructured. 18 Mar 2010 13:10

AdVantage launches monthly legal column AdJudicate

Youth use new media, traditional

A new study, just released by the Youth Research Unit (YRU) of the Bureau of Market Research (BMR) at the University of South Africa (Unisa), in collaboration with the Film and Publication Board (FPB) and Vodacom, provided worthwhile and interesting insights into the role of media, especially new media, in the lives of high-school learners in South Africa. 18 Mar 2010 06:42

Duo launches online division

Judith Middleton, CEO of Duo Marketing + Communications, says its new online division is a natural evolution of the company's mission to be a brand custodian for its clients. 17 Mar 2010 09:01

Nominate that special boss

The Boss of the Year Award, which has opened for 2010 nominations, closes on Friday, 21 May 2010. The new title bearer will be announced on National Bosses Day, which this year will be celebrated on Friday 15 October at a banquet lunch in a five-star venue in Gauteng. 17 Mar 2010 08:35

Govt departments stealing ideas for friends?

[Chris Moerdyk] South Africa's new national sport - "Jobs for Pals" - has taken a new turn with allegations that government departments are stealing marketing ideas and passing them on to friends. 16 Mar 2010 11:56

The Consumer Protection Act: best you understand it.

[Gillian Rightford] Hey, so I know we all talk about how important the consumer is in the business of creating advertising. But if you are an advertising/communication practitioners, have you taken the time to study this legislation, the new Consumer Protection Act, which goes live in April 2010? 16 Mar 2010 11:23

IPA Best of Health Awards 2010 open for entries

The 2010 Institute of Practitioners in Advertising Best of Health Awards; the worldwide creative awards for communications aimed at healthcare professionals, or healthcare messages to consumers, is now open for entries until Friday, 9 April 2010. 15 Mar 2010 07:11

Roots 2010 results available today

Roots 2010 urban retail and readership consumer research survey is available for retailers, marketers, media planners and strategists on Telmar systems free of charge as of today, Monday, 15 March 2010. 15 Mar 2010 06:47

Freelancers invited to SAFREA Gauteng AGM

The Gauteng branch of the Southern African Freelancers' Association (SAFREA) will hold its AGM at 5pm on Wednesday, 24 March 2010, at the private studio of Primi Piatti in The Zone, Rosebank. Media freelancers - such as writers, photographers, editors, proofreaders, graphic designers, illustrators, researchers, translators and other experts in communication who are not yet members - are welcome to attend. 12 Mar 2010 08:30

Facebook fan marketing proves sweet - study

Rice University's Jones Graduate School of Business has researched and documented the power of Facebook fans by what is styled as the first-of-its-kind. According to Dave Duarte, director of the Nomadic Marketing course run by the UCT Graduate School of Business (GSB), this survey is the first to offer evidence that Facebook fan pages are an effective and low-cost way to market. 12 Mar 2010 08:02