[Sandy Pullinger] There is a science of best practice that helps tenders and proposals win new business. Yet most South African companies - especially in our trying times - apply average to worst practice, because they're completely unfamiliar with the process that makes a bid succeed. Whether you're working on a small or a big bid, best practice shows that it works to follow a process. 26 Jun 2009 13:05
[Sid Peimer] “Tell 'em what you're going to tell 'em. Tell 'em, then tell 'em what you told 'em,” is one of the pieces of trite advice that's bandied about as if it's some truth that will produce guaranteed results. 15 Jun 2009 07:43
[Louise Robinson] We all know the role of the sales person is to clinch those deals that will boost sales commission and help grow the company's bottom line. Then why do sales people always make the same mistakes over and over without realising they are doing so? 10 Jun 2009 10:15
Bill Gibson, Canadian international speaker and author, will present an upbeat, fast-paced and entertaining session entitled: "Stay In-Front Of Clients More Often". 2 Jun 2009 12:18
[Peter Gilbert] Since the emergence of organised selling, generations of salespeople have been steeped in the traditions of FAB (features, advantages and benefits) and the old favourite, the USP (unique selling proposition). These simple concepts served generations of salespeople well. However, markets have changed, rendering these familiar, rather product-centric tools all but obsolete. 2 Jun 2009 06:54
[Johanna McDowell] As with any new or existing relationship, defining your boundaries and maintaining open healthy dialogue are keys to a long lasting client-agency relationship. However, in reality, cracks in the relationship start to appear because very often clients and agencies are not on the same wavelength and don't fully understand the dynamics and the day-to-day running of their respective business. 1 Jun 2009 11:59
[Cobus van Graan] The sales process, from lead to acquisition, retention and penetration, all at the correct price point, is vital for all companies - and even more so in the current economic climate. 26 May 2009 15:03
CNN International has appointed Reme Al-Saiegh to the position of sales director for Africa and the Middle East region, based out of CNN's international headquarters in London. Al-Saiegh is responsible for overseeing CNN's sales teams across Africa, the Middle East and the UK. as well as a network of representatives throughout the region. 20 May 2009 11:45
Pule Molebeledi has been appointed CNBC Africa's new head of sales, effective 1 June 2009, the broadcaster announced yesterday, Thursday 14 May. 14 May 2009 12:57
[Peter Gilbert] Amazingly, I still receive a stream of advertisements, articles and promotional material promising to reveal “The Secrets” that will guarantee success in sales. As Jeff Foxworthy, well-known ‘Red Neck' comedian, said of Victoria's Secret (purveyors of sexy/scanty lingerie): “Victoria's Secret doesn't have a whole lot of secrets anymore.” I suspect that this applies, at least in some degree, to sales as well. 13 May 2009 11:17
BRUSSELS: New from the World Federation of Advertisers (WFA) and the European Association of Communication Agencies (EACA) are guidelines - created with regional or global assignments in mind - on how to organise, conduct and conclude a pitch process leading to a new client-agency relationship. Released today, Tuesday, 12 May 2009, they also provide guidance for agencies and clients at a local level where no national guidelines currently exist. 12 May 2009 09:55
Eben Gewers has been appointed chief sales officer at BDFM Sales. The announcement was made yesterday, 6 May, 2009. Gewers takes over from Pule Molebeledi, who had been with BDFM for 11 years in various roles. 7 May 2009 12:02