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Need a lifestyle audit of the market? - Eighty20Eighty20 will be hosting a breakfast presentation in Joburg on 22 April 2010 in which they'll share some hard facts and show the trends of the current market, and highlight some of the implications while taking a glimpse of the future. 16 Mar 2010 10:36 Roots 2010 results available today
Just how effective is mobile marketing?[Issa Sikiti da Silva] “There are 12 million (10? 11?) mobile Internet users in South Africa.” “Marketers must roll their sleeves to start targeting 40 million SIM card users or ‘lose out'.” “Mobile marketing is the way to go.” “Mobile marketing is getting bigger because mobile Internet has overtaken PC Internet.” These statements, among others, have become like boring music in marketers' ears. But is it really working? How effective is mobile marketing? 12 Mar 2010 12:23 Freelancers invited to SAFREA Gauteng AGMThe Gauteng branch of the Southern African Freelancers' Association (SAFREA) will hold its AGM at 5pm on Wednesday, 24 March 2010, at the private studio of Primi Piatti in The Zone, Rosebank. Media freelancers - such as writers, photographers, editors, proofreaders, graphic designers, illustrators, researchers, translators and other experts in communication who are not yet members - are welcome to attend. 12 Mar 2010 08:30 Facebook fan marketing proves sweet - study
Book for AMPS 2009B presentations, CDs available early April
84% of South Africans cannot live without their phones - SynovateSynovate recently interviewed metropolitan South Africans from the ages 16 and older, falling into LSMs 4 upwards, about all things mobile: attitudes towards them, use (and abuse) of them, their mobile wishlists; as well as attitudes and knowledge about RICA and lastly Telkom's anticipated entrance into the cell phone market. 10 Mar 2010 17:02 2010 SAMRA Conference - a call to exhibitors and sponsors - SAMRAWith seven esteemed local and international keynote speakers, another 25 research papers and question-and-answer sessions, the 31st SAMRA conference, which will be held from 2 to 4 June at the Mount Grace Country House and Spa in the scenic Magaliesberg, is set to captivate the large number of delegates who will be attending. 10 Mar 2010 13:07 Entertainment, hospitality industries need data mining"Information buried in databases is worth huge amounts of revenue if harnessed correctly. By using the modelling capabilities and toolsets available within data mining software to support the entire process, organisations can quickly and efficiently produce models that help marketers to reach the right person, with the right offer at the right time," says Nathalie Ing, business lead for customer intelligence at SAS Institute. 10 Mar 2010 07:35 Shaping meetings in 2020Fast Future Research launched late last week the findings of the Future Meetings Experience global online survey, which ran from November 2009 to January 2010. The research, conducted as part of phase one of the Convention 2020 strategic foresight study on the future of meetings, venues and destinations, saw 1125 respondents from 76 countries completed the survey. 9 Mar 2010 06:10 SA consumers to maintain spending levels
Media - a hard nut to crack for women
100 days to go: 85% of South Africans say we'll be ready! - African ResponseA record high (85%) of South Africans supporting the preparation ahead of the 2010 FIFA World Cup has surfaced in African Response's latest 2010 Barometer - measuring perceptions of readiness ahead of the World Cup in around the major metropolitans in South Africa. 2 Mar 2010 10:28 Latest jobs
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Roots 2010 urban retail and readership consumer research survey is available for retailers, marketers, media planners and strategists on Telmar systems free of charge as of today, Monday, 15 March 2010. 
Rice University's Jones Graduate School of Business has researched and documented the power of Facebook fans by what is styled as the first-of-its-kind. According to Dave Duarte, director of the Nomadic Marketing course run by the UCT Graduate School of Business (GSB), this survey is the first to offer evidence that Facebook fan pages are an effective and low-cost way to market. 
The South African Advertising Research Foundation (SAARF) invites interested parties from the advertising, marketing and media industrie,s as well as the media, to attend the second AMPS Release, showing data from the new Double Screen Computer Assisted Personal Interviewing (DS-CAPI) methodology, AMPS 2009B. 
About 44% of South African consumers expect to maintain their spending on discretionary items over the coming six months, seven percentage points higher than the last survey conducted six months ago, the latest MasterCard Worldwide Survey of Consumer Purchasing Priorities revealed on Monday, 8 March 2010. 
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