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   Using maps to get to grips with SAARF data
MasterCard survey: SA consumer confidence declines
Survey: Bloggers and their relationships with PRsPR agency Text 100 surveyed 449 bloggers from 21 countries concerning blogging habits and the desired ways of interaction of bloggers with PR people, and found that while the majority of the bloggers surveyed welcome contacts by PR people, the latter should treat bloggers not as journalists, but rather as influencers. 1 Jul 2009 09:39 TGI SA announces brand awareness tracker - Ask AfrikaTGI SA has included a brand awareness measure in their continuous single-source brand, product and media survey. Top-of-mind and spontaneous brand awareness levels in 23 product categories will be measured from 1 July 2009. 23 Jun 2009 14:03 Freelance media group SAFREA 10 years old
Independent research unearths SABC's bad spell
30th SAMRA Conference a success - SAMRA
Instant Grass launches Street Grass with Bizcommunity.com - Bizcommunity.comFrom the 22nd of June Instant Grass will be uploading Street Grass, an ongoing micro-trend report based on Instant Grass' proprietary research methodology, on Bizcommunity.com for the benefit of all Bizcommunity readers. 18 Jun 2009 15:57 New research reveals growing security risksTwo new research studies, which concern the security implications of emerging technologies such as cloud computing, virtualisation, social networking and mobile communications, were released yesterday, Wednesday, 17 June by RSA, the Security Division of EMC. 18 Jun 2009 10:17 Latest RAMS: not all bad news
CNN study finds combining TV/online advertising works best
Columinate takes two awards at the 30th annual SAMRA conference
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Despite the decline, however, South Africans remain optimistic overall and are the third most optimistic in the Asia-Pacific, Middle East, and Africa region. The MasterCard Worldwide Index of Consumer Confidence was released on 1 July 2009. 
2009 marks the 10th anniversary of SAFREA - the media professionals' forum for freelance media specialists in southern Africa. The world of media is going freelance and the association is currently testing a sophisticated new website, it announced on Friday, 19 June 2009. 
The 30th annual SAMRA Conference which took place from 27 - 30 May 2009 was, once again, a success, bringing together 187 researchers, research users and marketers from all over southern Africa with the objective of developing and advancing marketing research in the region. 
SAARF RAMS June 2009 survey shows that nine radio stations have managed to grow their audiences in a time when the industry in general has shown a decline. Four other stations showed significant declines, however. The survey also shows that even though listenership has declined, listeners are spending more time listening, and they are also watching more TV. 
New research by CNN International has suggested that brands that combine TV with online advertising are more memorable to consumers, it was recently announced. The results carry weight for brands that place their advertising in an engaging environment, prompting an emotional response from the audience. 
Columinate walked away with two awards at the recent SAMRA conference held at the Spier Estate in Stellenbosch. Columinate co-founder Henk Pretorius won both the Best First Time Speaker and Best Overall Paper for his paper entitled Research 2.5: Ceding control to consumers as co-researchers. 
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