RAMS reveals national results for new stations The first national results for South Africa's three new commercial stations are in, ending the speculation about how well these new players are attracting listeners. RAMS October 2008 has staggering results for one of them - a million plus jump in listenership! 6 Oct 2008 12:20
The final countdown - becoming a killer freelancer [Tiffany Markman] Okay, okay - it's finally here... Part III in my series on ‘How to become a killer freelancer'. This is the scary bit: the business planning gargoyle that looms over your head; the tax gremlins that keep you awake at night; the BEE hobbits at the bottom of the garden; the time-keeping jungle. So allow me to turn on some lights for you, and let's banish the beasties. 6 Oct 2008 09:30
Winners of Wolda '08 announced MILAN: The Worldwide Logo Design Annual, a graphic design awards scheme that rewards the best logos and trademarks designed throughout the world, announced the winners of its inaugural 2008 edition earlier this week. A hundred and ninety two logos were selected from almost 1100 entries submitted from 43 different countries. 3 Oct 2008 09:48
BBDO Cape Town kicks off Dreamfields campaign BBDO Cape Town has partnered with The Dreamfields Project, an initiative of well-known journalist and broadcaster, John Perlman, in its quest to improve soccer facilities and the game as a whole in and around South Africa. Launching an eye-catching advertising campaign, BBDO CT broke the rules and took soccer where it has never been before - to the golfing greens. 6 Oct 2008 11:43
Zoom advertising helps turn tourism green As the first advertising agency in South Africa to become carbon neutral when it planted hundreds of trees to offset its own carbon impact, Zoom Advertising has now embarked on a campaign that will turn the local tourism industry green. The initiative is called ‘My tree in Africa' and gives travellers the opportunity to make a valid contribution to help the environment. 6 Oct 2008 11:24
Baileys trunk show to champion buying local in style Baileys liqueur has collaborated with some of South Africa's most talented emerging fashion designers to create the Baileys Trunk Show, a temporary exhibition and retail space. The event provides an exclusive opportunity for the public to talk to designers about their work and purchase selected items from their newly launched 2009 summer collections. 6 Oct 2008 11:13
‘Start something' with Global Access Global Access has recently adopted the phrase ‘start something' as its positioning statement in a recent extensive rebranding exercise. The management team, headed up by Rick Grantham and Ronnie van Wijk, decided in April this year to re-examine the positioning of the company in the marketplace, and to apply some traction to the business after their acquisition some two years ago. 6 Oct 2008 11:07
Auditing your client/agency relationship Healthy, long term relationships between clients and their advertising agencies produce better results, but the reality is that client/agency relationships are constantly being tested and often fail within a period of two-to-three years. 6 Oct 2008 11:00
VISI toasts a decade of decor and design Credited with pushing the creative boundaries in magazine publishing, South Africa's progressive decor magazine Visi celebrates its 10 year anniversary issue this October with 10 years of the best houses and décor trends. 6 Oct 2008 10:56
Crime and where people think it arises - TNS Research Surveys TNS Research Surveys, South Africa's leading marketing and social insights company, recently conducted a survey to examine what people feel to be some of the root causes of crime. This survey was conducted amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, with a margin of error of under 2.5%. The study was conducted in the second quarter of 2008. 6 Oct 2008 14:31
Word of mouse... - longtail Prior to the development of the internet, companies recognised that “word of mouth” marketing was just as important as any other channel. With the development and progress of the internet and increasing popularity of blogs and social networks, the general public is in many cases aware of information about your organisation that you may not even be aware of. Clearly with the internet playing such a big part in our daily lives we have moved on from “word of mouth” to “word of mouse”. 6 Oct 2008 14:11
About Face - The Write Co. “60% of our course bookings for August 2008 came from Amanda Patterson's Writer's Group on Facebook,” says Nicci Stewart, The Write Co Course Director. 6 Oct 2008 13:56
Inyathi - Creation Station What does a taxi stampede, the Bob Marley classic, 'Buffalo Soldier, sung to new lyrics, and ‘litter free' taxi ranks all have in common? They are all part of the launch of CAM's (China Auto Manufacturers) Inyathi taxi. 6 Oct 2008 13:20
MDDA introduces new staff members - MDDA The Media Development and Diversity Agency is a statutory development agency for promoting and ensuring media development and diversity, set up as a partnership between the South African Government and major print and broadcasting companies to assist in (amongst others) developing community and small commercial media in South Africa, in terms of the MDDA Act no 14 of 2002. 6 Oct 2008 12:56
Exell Technologies' third annual workshops are on the planning board - "Little Drupa South Africa" - Exell Technologies Print buying is more alive today than it has ever been. With a new type of digital age being born, print providers now face the ever increasing challenges of keeping up with the print buyer's expanding requirements using the “digital age tools”. These include on-demand printing, variable data printing, digital printing, web-to-print and more. 6 Oct 2008 12:20
Connected by: Uninet
MILAN: The Worldwide Logo Design Annual, a graphic design awards scheme that rewards the best logos and trademarks designed throughout the world, announced the winners of its inaugural 2008 edition earlier this week. A hundred and ninety two logos were selected from almost 1100 entries submitted from 43 different countries. 3 Oct 2008 09:48
BBDO Cape Town has partnered with The Dreamfields Project, an initiative of well-known journalist and broadcaster, John Perlman, in its quest to improve soccer facilities and the game as a whole in and around South Africa. Launching an eye-catching advertising campaign, BBDO CT broke the rules and took soccer where it has never been before - to the golfing greens. 6 Oct 2008 11:43
Credited with pushing the creative boundaries in magazine publishing, South Africa's progressive decor magazine Visi celebrates its 10 year anniversary issue this October with 10 years of the best houses and décor trends. 6 Oct 2008 10:56
“60% of our course bookings for August 2008 came from Amanda Patterson's Writer's Group on Facebook,” says Nicci Stewart, The Write Co Course Director. 6 Oct 2008 13:56
What does a taxi stampede, the Bob Marley classic, 'Buffalo Soldier, sung to new lyrics, and ‘litter free' taxi ranks all have in common? They are all part of the launch of CAM's (China Auto Manufacturers) Inyathi taxi. 6 Oct 2008 13:20
